What’s the state of political and automotive advertising for the U.S. Hispanic market? That’s the topic of conversation in this latest Hispanic Radio Podcast, hosted by Radio + Television Business Report Editor-in-Chief Adam R Jacobson. In this edition, Jacobson speaks with Entravision Communications SVP/Integrated Marketing Solutions Angie Balderas.
With just days remaining in Q3 ahead of a Q4 that could be robust — or a bust — for many radio broadcasting companies, attracting political advertising and the dollars associated with such spots is paramount.
At the same time, there’s a continued drive for automotive advertising that hasn’t ebbed.
What can radio operators considering a shift to Spanish-language programming glean from Balderas, who is based in Sacramento and directly works with a cluster that includes an English-language Rhythmic CHR, two regional Mexican FMs, and a Country station?
Find out now in this podcast!