Alissa Pollack has had her role as EVP of Global Music Marketing expanded to now include creating music strategies. Pollack will work closely with iHeart’s Brand Managers and National Programming team to oversee and create custom data-focused roadmaps for artists, brands, and advertising partners.
In addition, Pollack will plan strategic rollouts with artists in all formats. She will also retain her current duties and oversight of Mediabase, M-Score, RatetheMusic, and BuzzAngle Music.
Pollack and her team will continue to spearhead artist relations for Premiere Networks’ more than 5,000 affiliates, the iHeartRadio Digital and Podcast teams, and internationally through iHeartRadio’s broadcast partnerships. Her team will also continue to work with iHeartMedia’s brand partners to develop targeted music strategies and programs.
