The IAB just announced that iHeartMedia CEO Bob Pittman and NPR CEO Jarl Mohn will keynote the final session at the IAB’s Podcast Upfronts, Thursday. NPR has been successful at podcasting for a long time. iHeart carries hundreds of podcasts on the iHeartRadio app. Pittman and Mohn are long-time friends.
The closing session is called “Leaders of the Audio Revolution Debate the Future of Sound” and it will be moderated by IAB CEO Randall Rothenberg. This is the fourth year for the IAB’s Podcast Upfronts. It’s being held in New York City.