Two more markets will have a new ratings provider this Fall. Eastlan Ratings begins service in Lafayette IN and LaSalle/Peru IL. Eastlan’s first customer in Lafayette is Neuhoff Media. Neuhoff has been an Eastlan subscriber for more than a decade. In LaSalle/Peru, Mendota Broadcasting is a first-time Eastlan user.
“After working with Eastlan Ratings in Decatur and Springfield for the last 2 years, I am excited to add their service in Lafayette,” said Neuhoff Media’s VP/Programming Mike Shamus. “I think Eastlan’s methodology gives the most accurate representation of the markets and it is the most cost effective service there is.”
Cole Studstill, VP/GM of Mendota Broadcasting in LaSalle/Peru had this to say, “We are excited to work with Eastlan and believe they will provide an excellent tool for measuring how successful we are in satisfying the needs of our listeners and to allow us to tailor advertising campaigns to serve the needs of our clients.”
“As Eastlan prepares to roll into our 20th year, we are so grateful to the radio leaders like Mike and Cole who have recognized the value in carefully scrutinizing their radio ratings vendor relationship,” said Eastlan President/CEO Mike Gould.