Entercom has announced the results of its Boston station’s annual “WEEI/NESN Jimmy Fund Radio-Telethon.” This year’s event raised over $4.4 miillion, which brought the fundraising total to over $53 million since the radio-telethon’s inception. The ‘thon was started by WEEI-FM, The Jimmy Fund, and the Boston Red Sox in 2002. New England Sports Network joined the event in 2003. The event was part of a 36-hour live broadcast during WEEI weekday programming, Kirk & Callahan, Dale & Keefe, and Ordway, Merloni & Fauria on August 21 and 22.
“The Jimmy Fund makes significant contributions to those battling cancer in the Boston area, and we are proud to support its efforts through this yearly event,” said Mark Hannon, Regional President and Market Manager, Entercom Boston. “It is an honor for our team to give back to the community by raising funds on behalf of the organization and we are blown away by the incredible generosity of WEEI listeners who make this event so successful year in and year out.”
Founded in 1948, The Jimmy Fund supports Boston’s Dana-Farber Cancer Institute, raising funds for adult and pediatric cancer care and research to improve the chances of survival for cancer patients around the world.