UMass Extends With WEEI

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The University of Massachusetts has signed a new multi-year agreement with WEEI-FM in Springfield that will keep the station as the flagship home of the UMass football and men’s basketball games. The new deal runs through the 2023 collegiate season.

As part of the partnership, WEEI will also air the weekly “UMass Insiders Show,” featuring UMass football head coach Mark Whipple, men’s basketball head coach Matt McCall, and men’s hockey head coach Greg Carvel.

The partnership between Entercom and University of Massachusetts, which began in 2012, was facilitated by Learfield, a sports marketing and media sales organization.

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