What is Carl Parmer Up To?


It was back in 2013 that Carl Parmer started SummitMedia when Cox Media Group sold him 24 stations in Birmingham, Greenville S.C., Hawaii, Louisville, and Richmond. The former Heftel executive added Tuscaloosa along the way and has been biding his time, waiting to grow the company even larger ever since. The Scripps stations purchased this week were a perfect fit and the timing was right for the 5-year old company to hit the 50-station mark.

Parmer told Radio Ink on Wednesday, “These markets are a great fit for us. They have terrific people and the Scripps culture matches well with ours.” SummitMedia will begin LMAing all 19 stations on September 1st and Parmer says he doesn’t have any changes planned at the moment.

Expect to see Parmer continue to look for ways to grow the company even larger. It was one year ago that Summit announced shareholder and private investor Jon Kelly reached an agreement to purchase the controlling interest in the company held by Highpoint Holdings. And with Highpoint Holdings no longer in the picture, and Kelly and CEO Carl Parmer the two main players in the company, they were set up perfectly for future growth. Wednesday Parmer said, “We feel that we are committed to the industry and looking for opportunities to grow the company. Is now a good time to be a buyer? “When you find something is a good fit for you it is a good time to buy. Right now we are looking forward to welcoming the Scripps team to ours and making sure that is smooth. If opportunities present themselves we will look at them. And Parmer says the financing is there. “You have to finance conservatively. If you are willing to put a reasonable amount of equity.”

Who Knew?
In the 2018 Radio Ink 40 Most Powerful People in Radio issue Carl Parmer (SummittMedia) and Steve Wexler (Scripps) were looking right at each other, ranked side-by-side by our editorial team, at #32 and #33 respectively.


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