Is it true that the majority of the growth in the U.S. Hispanic market is coming from markets that are below the top 10 Hispanic DMAs?
“Generally speaking, yes,” reveals Fernando E. Férnandez, Partner and Chief Client Officer at New York-based multicultural advertising agency d’expósito & Partners.
But, are media buyers and marketers responding?
In this Hispanic Radio Podcast, Férnandez discusses with Radio + Television Business Report Editor-in-Chief and Hispanic Market Overview publisher Adam R Jacobson the eight metropolitan areas where Latino population growth is soaring.
Do you have radio stations in these markets? What would it take to begin courting Spanish-language radio listeners and building revenue through in-language exclusivity with both clients and consumers?
Find out in this audio podcast by clicking below…