Pandora Loses 5 Million Active Users in One Year

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Pandora reported 71.4 million active users for the second quarter of 2018. That’s down from 72.3 million in the first quarter of 2018 and down significantly from a year ago when active users were 76 million. Listener hours in Q2 of 2018 were 5 billion, flat when compared to Q1 of this year, and down from one year ago when listener hours were 5.22 billion.

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  1. considering at this point in 2017 Pandora was still operating in Australia and NZ, not too shabby. It also makes YoY comparisons like this tricky. Show me a Radio company who’s Q2 revenue was up 12% compared to 2017 (and don’t break out digital/event/NTR %’s as those are the only things growing). iHeart posted a 3/5% LOSS in Q2 YoY. 2 of the top 3 radio companies are in BK proceedings (or just out), and the third (Entercom) is losing value every day. Radio needs a long, hard look in the mirror. Bashing the competition is not useful, and worse it makes us look bad. Pandora/Spotify are here to stay. Instead, why don’t we focus on what we bring to the table?

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