Scripps Selling Milwaukee Stations To Good Karma


The E.W. Scripps Company has reached an agreement to sell its two radio stations in Milwaukee, Wisconsin, to Good Karma Brands for $16 million. Wisconsin-based Good Karma Brands is purchasing WTMJ (620 AM and 103.3 FM) and WKTI (94.5 FM). The transaction is expected to close in the fourth quarter.

The sale is the second in what Scripps expects to be a series of radio sale transactions. In June, it announced the sale of five radio stations in Tulsa, Oklahoma, to Tulsa-based Griffin Communications. The company announced in January its intent to sell its portfolio of 34 radio stations in eight markets.

Good Karma Brands is a sports marketing company based in Milwaukee. It owns and operates six ESPN-affiliated radio stations, including WAUK (540 AM) in Milwaukee and WTLX (100.5 FM) in Madison, Wisconsin.

Kalil & Co., Inc. is the exclusive broker for this transaction.


  1. Format changes afoot? We already have an ESPN station here and we also have 920 AM as sports. We certainly could use a straight-all-day news station here (not talk shows).

  2. Pretty pathetic price for these two Big metro FM and a legendary 50 kw AM. Compare the dollars with what WBEB in Philly brought

    • ‘TMJ only went to 50kW days/10kW nights in the ’90s–and now often trails WISN in the general ratings. Besides, the Milwaukee metro is a lot smaller than Philly.


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