“If it wasn’t for the listener and what the listener likes and wants, everything we do as radio broadcasters is for naught,” says Radio + Television Business Report Editor-in-Chief Adam R. Jacobson.
That prompted him to have a candid conversation with a Latina consumer of both English-language and Spanish-language radio from Miami. She’s an immigrant and has her favorite stations, which she listens to both in the car and at home.
What does she like? Specific dial positions were easily recalled. Why does she like those stations? Listen to her responses now and enjoy this mini focus group session that could shed some light on how your radio stations may wish to target the first-generation Hispanic woman.
