Entravision Brings Aristizabal To NYC For SVP Role

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Entravision has appointed Liliana Aristizabal as Senior Vice President of Eastern Region Sales. Aristizabal will be based in New York. Prior to joining Entravision, Aristizabal was Vice President, General Sales Manager at LBI Media. Before LBI Media, she served as VP of Sales at NBC Universal-Telemundo holding several positions in New York and Miami.

“Liliana is a proven executive who brings more than 20 years of experience in media sales, including managing sales teams in New York, Los Angeles, and Miami. We are delighted to have her join our team and look to her leadership to highlight our media platform and its capabilities among advertisers in the East Coast,” said Claudia Macias, EVP National Sales of Entravision.

“The East Coast advertising market is dynamic and full of potential to leverage Entravision’s traditional and digital media assets which have a strong reach and connection to Hispanic consumers. I’m excited to embark on this new journey with Entravision and build upon its success in the East Coast region,” said Aristizabal.

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