The Interactive Advertising Bureau unveiled the roster for the fourth annual IAB Podcast Upfront which will be held in New York City September 6. The full-day event helps brands and media buyers learn about the latest podcast advertising opportunities from content creators. This year’s line-up features Authentic, ESPN Audio, HowStuffWorks, iHeartRadio, Market Enginuity, Midroll Media, NPR, Panoply Media, Univision, Westwood One, Wondery, and WNYC Studios.
“Podcasting is increasingly being recognized as vital to brands with ad revenues for this engaging medium forecast to double by 2020,” said Anna Bager, Executive Vice President, Industry Initiatives, IAB. “With brands increasingly trying to build direct relationships with consumers, they are turning to podcasting’s ability to tell stories in unique and intimate ways that engage today’s listeners, whether on the go or sitting at the kitchen table. This is the fourth IAB Podcast Upfront, and we anticipate nothing less than a packed room of marketers and media buyers anxious to tap into the power of this compelling medium.”
To learn more about the event, visit www.iab.com/podcastupfront.