101.5 The Beat and Y100.1 have named Eliseo “Short-E” Cierra Program Director. Listeners will also hear Short-E on-air weekdays from 2 p.m. to 6 p.m. on The Beat. He will report to Louis Kaplan, Senior Vice President of Programming for iHeartMedia Fort Myers. Short-E joins iHeartMedia Fort Myers from KSFM in Sacramento where he served as Music Director and on-air personality for four and a half years.
“I’m thrilled to welcome Short-E to iHeartMedia Fort Myers,” said Kaplan. “He genuinely understands our market and brings adept format experience and lively energy to our team. He’ll be leading two of our most popular brands, 105.5 The Beat, which has been a huge success for over 15 years, and Y100, the area’s home for the Elvis Duran Show. And I know his vast industry knowledge and creativity will take our stations to even higher levels.”