Impact Radio Group of Boise announced the launch of a brand-new morning show on their Hot AC station KZMG FM, MY 102.7. According to the station’s Program Director, James Garner, the show was built around local talent already in the building.
PD James Garner said, “After an extensive nationwide search for a quality morning show, my team and I found ourselves right back in the Treasure Valley with Joey and Lauren Jenkins. As a member of the Impact Radio team, I have not only the opportunity, but the mandate to innovate regarding programming decisions. The easiest option would have been to select a cookie-cutter ready-made program, but we decided to create a new show from the ground up, with genuine personalities that our listeners can relate to. I am excited to present this fun and unique local morning show to our listeners in the Treasure Valley.”
