Buchanan Right At Home As New GM


Rachel Buchanan has been named General Manager of HOME.fm, Spring Arbor University’s proprietary radio station. Buchanan’s time with the station has included various format changes (89.3 the Vibe, 89.3 the Message) and being on the ground level with a team that created and developed the HOME.fm format, blending mainstream and Christian formats, resulting in the current “Music that makes you feel good®” format. HOME.fm simulcasts on both WSAE-fm (commercial) and WJKN-fm (non-commercial) out of Spring Arbor University.

“I cannot believe I am here,” said Buchanan, who initially thought she would become an art teacher or pursue a career related to music performance. “It has been an amazing ride, and I look forward to continuing my love for radio and leading our team of professionals and students in my goal to offer a positive perspective to the Jackson area.”

“Spring Arbor University is fortunate to have someone as experienced to provide leadership for our radio station,” said Doug Wilcoxson, Executive Vice President, Spring Arbor University. “She is deeply invested in the Jackson community and looks forward to partnering in this great community.”


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