Country station 99.1 The Ranch (KWSV-FM/Simi Valley, CA) has hired Diana DeVille as midday on-air personality. DeVille will take over the 10 a.m.-2 p.m., Monday through Friday slot, replacing Mese Smith. Deville’s start date is Monday, June 25. DeVille has been filling in and hosting a weekend on-air shift at The Ranch. She brings with her experience from KRAB in Bakersfield and KNAC in Los Angeles, in both on-air and off-air duties.
“It’s always hard replacing a strong personality that listeners have grown to love, like Mese Smith. But if anyone can carry on the success, it’s Diana Deville. She’s loaded with great ideas and has a genuine love for the country music format and listener. I know the audience will grow to love Diana as much as they do Mese,” said Program Director Michael Raffety.
“The Ranch listeners are a very vibrant and involved community of country music fans, and I’m really looking forward to entertaining them through their workdays. I’m excited about becoming more integrated with the Ranch family and spending more time with them. Much respect to Mese, and thank you for building such a great program to step into,” said DeVille.
