Pandora is teaming up with Snap as the music streaming launch partner for Snap Kit, Snap’s new platform for developers. Pandora listeners will be able to send their favorite songs to friends and family through song cards that display album art on top of an animated background, and receivers will be able to swipe up to listen directly on Pandora.
“This will be a powerful and comprehensive social integration with music,” said Chris Phillips, Chief Product Officer, Pandora. “The Snapchat product experience and user base are primed for sharing, and our collaboration will provide a creative and compelling way to discover and enjoy music in a way that’s intuitive to Snapchatters.”
“We’re always looking for more ways to bring Snapchat into the world and the world into Snapchat,” said Jacob Andreou, Vice President of Product for Snap Inc. “With their vast music library, Pandora’s partnership with Snap Kit will help us make it easier and more fun for Snapchatters to share the music they love.”