Winners for the 2018 Radio Mercury Awards were announced Thursday night at the 27th annual awards presentation held in New York City. This year’s $50,000 Best of Show award was split between FCB Chicago (pictured here) for their “Tours” Radio Flyer Campaign and Fitzco//Casanova McCann for their “Share A Coke 1,000 Name Celebration” Campaign.
“We were really torn over this classic incredibly creative storytelling for Radio Flyer and then this innovative and exciting use of the medium for Coke,” noted Sean Bryan, chief judge and co-chief creative officer, McCann NY. “Splitting the Best of Show award is the best option with a nod to the heart of the medium, and a wink to the future.”
“This was a fantastic year for radio creative. Our two Best of Show winners, along with all of tonight’s winners, showcase radio’s ability to share creative stories that encapsulate a brand’s message, and use the medium in a multi-platform environment, much like how consumers digest media and advertising today,” said Erica Farber, president and CEO, Radio Advertising Bureau and chair of the Radio Creative Fund.
Radio Marketer of the Year, Allison Connell, senior director of media, Comcast Cable; Eileen Diskin, senior vice president, marketing and communcations, Comcast, with Drew Horowitz, COO, Hubbard Radio
This year’s Radio Marketer of the Year Award was presented to Comcast’s Xfinity.
The ceremony was hosted by the radio team of Sherman & Tingle from Hubbard Radio’s 97.1 The Drive WDRV in Chicago.
The event was produced by the Radio Advertising Bureau and presented by Hubbard Radio in partnership with iHeartMedia. Other broadcast sponsors included: Alpha Media, Beasley Broadcasting, Bonneville International, CBS News Radio, Cherry Creek Radio, Cox Media Group, The Cromwell Group, Emmis Communications, Entercom Communications, Forcht Broadcasting, Katz Radio Group, Miller, Kaplan, Arase LLP, Neuhoff Media, Nielsen Audio, Salem Communications, Skyview Networks, Townsquare Media, Triton Digital, United Stations Radio Networks, vCreative, WBEBMoreFM, Westwood One, and WideOrbit.
Here are all the 2018 winners. You can listen to all the spots HERE
$25,000 Best of Show
Tours
Radio Flyer, Inc.
FCB Chicago
$25,000 Best of Show
Share A Coke 1,000 Name Celebration
Coca-Cola
Fitzco//Casanova McCann
$1,500 Agency/Production Company Spot
Oxymoron
Exchange Bank
barrettSF
$5,000 Agency/Production Company Spot
Stinky Broccoli Forest
Radio Flyer, Inc.
FCB Chicago
$1,500 Game Changer: Most Innovative Commercial Use of Radio
4-Second Recipes
American Egg Board
Energy BBDO
$3,000 Integrated Campaign with Radio/Audio
Battle Against Cancer
Susan G. Komen
J. Walter Thompson Puerto Rico
$1,500 Most Innovative Use of Audio
Invisible World
Old Spice
Wieden+Kennedy
$1,500 PSA Spot or Campaign
Other Pets Campaign
Dallas Pets Alive
Dieste
$1,500 PSA Spot or Campaign
Thoughts and Prayers
Sandy Hook Promise
BBDO New York
$1,500 Radio Campaign
Ads from Dad
Progressive
Arnold
$5,000 Radio Campaign
Long Story Short (Campaign 1)
Quikrete
FitzCo
$1,500 Radio Station Produced Commercial
Cobweb
Pest Management Services Inc (PMSI)
iHeartMedia Creative Services Group
$5,000 Radio Station Produced Commercial
Space Raccoons
Allied Termite and Pest
Entercom Communications
$1,500 Radio Station Promotional Spot
Lurking for Love Valentine’s Day
1500 ESPN
Hubbard Radio
$3,000 Spanish Language Spot or Campaign
Soccer
Covered California
Casanova//McCann
$1,500 Student Produced
I Am A Mouth
Tropicana
Academy of Art University
