The company’s popular program El Show de Erazno y La Chokolata will be broadcasting live June 18 to June 22 from the FIFA World Cup International Broadcast center in Moscow. In advance of the Cup, Erazno y La Chokolata has been conducting two promotions. Entravision and Erazno y La Chokolata partnered with Soccer United Marketing to conduct a social media search for a fan to sing the Mexican national anthem at the Mexico vs. Wales friendly game at the Rose Bowl on Memorial Day. The second promotion runs through June 14 and provides Erazno y La Chokolata listeners a chance to win $100 every time they hear soccer legendary commentator Andres Cantor’s signature “GOOOL!”
“Soccer is the number one sport among Hispanics and these exclusive programs are an exceptional platform for national and local advertisers to engage with Latinos who reside in the 16 markets where we are carrying the FIFA World Cup, and be able to capitalize on this prestigious global soccer event. We believe we are unique in our capability to offer local advertisers the ability to participate in the excitement that is the 2018 World Cup, and look forward to help them connect with the Latino market,” said Jeffery A. Liberman, President and Chief Operating Officer of Entravision.
Entravision’s World Cup coverage kicks off on June 14 with the opening ceremony and the beginning of group play, and will include the live broadcast of all three scheduled matches for the Mexico National Team in group play.
