The company expands its frontiers a little further with a new collaboration with Southwest Airlines. The agreement will bring iHeartMedia’s free all-in-one digital music and live streaming radio service to passengers via the onboard entertainment portal on Southwest flights. Available music genres will include alternative rock, country, hip hop, R&B, and Top 40 hit music, among others. The service will also include curated station themes like Pass the Time and Kids Zone. The free service is available on the more than 690 WiFi-equipped aircraft serviced by Global Eagle.
“Our Customers and Employees are passionate about music,” said Ryan Green, Vice President and Chief Marketing Officer at Southwest Airlines. “And for Southwest, music is a part of a larger story—it’s an ongoing investment in enhancing our customers’ travel experiences. Through this partnership with iHeartRadio, we will create the soundtrack to our customers’ journeys as we connect them to what is important in their lives.”
“We continue to expand iHeartRadio’s massive distribution platform to ensure that we are available everywhere our listeners are with the products and services they use most,” said Michele Laven, President of Strategic Partnerships for iHeartMedia. “We are proud to team up with Southwest Airlines to bring the music, radio stations, and on-air personalities people love inflight, continuing to entertain our listeners and Southwest passengers as they travel to their destinations.”
