On Monday, the Supreme Court struck down a federal law that prohibits sports gambling and gives states the go-ahead to legalize betting on sports. That could create an entirely new advertising category that radio managers might want to keep their eyes on.
The court ruled 6-3 to strike down the Professional and Amateur Sports Protection Act. The Act is a 1992 law that barred state-authorized sports gambling. It made Nevada the only state where it was legal to bet on the results of a single game. The Court ruled in New Jersey, which now opens the doors for states to introduce legislation to legalize sports betting. And if politicians believe they can get their hands into the lucrative bookmaking cookie jar, you can bet they will act quickly. States that want to offer legal sports betting may now do so. New Jersey will most likely be the first state. Delaware, Mississippi, New York, Pennsylvania, and West Virginia are other states looking to get into that business as well.
Broadcast attorney John Garziglia tells Radio Ink he believes this could lead to another advertising category for radio. “I believe that several states will be quick to change their laws to allow for sports betting. Once the state law is changed, radio advertising for sports betting in that state will be legal.”