Greg Neft has been named Program Director for Fresno Talk stations KALZ-PowerTalk 96.7 and KRZR-AM 1400. He will report to Steve Weed, Senior Vice President of Programming for iHeartMedia Fresno. Neft joins the Market from St. George, Utah, where he most recently served as the Corporate Director of News Content Programming for Cherry Creek Media. He returns to Fresno after previously working there as an anchor and reporter.
“Greg joins us at a very opportune time, heading into a crucial election season for our region and our state,” said Weed. “I look forward to his skills and experience elevating our breaking news coverage”
“I’m very pleased to be back in California’s magnificent Central Valley,” said Neft. “As someone who’s been privileged to get to know the people, the places, and the stories that neighbors are concerned about; I’m thrilled to once again serve this wonderful region and join a team that gives 110% every day to make PowerTalk the best News/Talk station in the Fresno/Visalia area.”
