eMarketer has just come out with a positive report on worldwide ad spending. The research firm says ad spending across the globe will increase 7.4% to $628.63 billion in 2018. Digital will account for 43.5% of that total. eMarketer projects that by 2020, digital’s share of total advertising will near 50%. North America will take in $232.48 billion this year. eMarketer is forecasting 5% increases in total ad spend through 2022.
