Univision Communications announced Tuesday that Liz Blacker has been appointed to SVP of Branded Content Revenue. Blacker will be based in New York and report to Lisa Valentino, EVP of Revenue Innovation for UCI. Most recently, Blacker served as the Executive Vice President, Multicultural of iHeartMedia, where she was responsible for building a new division focused on a “Total Market” cross-language, bi-cultural audience while building new products and revenue streams across platform(s) for national and local sales teams.
“UCI always seeks out those extraordinary storytellers that help round out diverse portfolios, and as such, I am proud to welcome Liz to our team” said Lisa Valentino, EVP of Revenue Innovation. “A visionary executive who has a firm grasp on today’s evolving digital industry, we look forward to having her aboard to help drive both new and incremental revenue for UCI.”
“UCI is changing the way brands engage with U.S. Hispanics and I am pleased to join a dynamic team that houses such an extensive portfolio of brands,” said Blacker. “I look forward to helping expand on the company’s broad client offerings through experiential, creative, and new partnerships that amplify our clients’ experiences and go far beyond traditional advertising.”
