Yesi Ortiz has been named midday host for 97.1 AMP Radio (KAMP-FM) in Los Angeles. Ortiz, the “Queen of LA” spent the past 12 years on air at Power 106FM in LA where she was known for breaking new artists. Meanwhile, Assistant Program Director John Michael was named as Music Director for the station, in addition to his current responsibilities.
“We are amped to have Yesi join Entercom. Her long and successful on-air history here in Southern California makes her an incredible addition to the already strong AMP team,” said Jeff Federman, Senior Vice President and Market Manager, Entercom Southern California. “Yesi connects deeply with her loyal and passionate audience on air as well as online — she is currently one of the top social media influencers among radio personalities in the country.”
“I am thrilled to be joining the Entercom family,” said Ortiz. “To be valued for my achievements and influence in the city is a great honor and I am looking forward to making an impact at AMP radio.”
