And that will come in the form of an app, and to launch that app SiriusXM will lean on Howard Stern. Sirius’ Scott Greenstein says the company is going to launch with a
sampling of Stern’s diversity, whether it’s music performance, interview, skits, whatever, just to have a tease out there. “And then as we roll it out over the summer — there’ll be more and more from the library and classic Howard.”
CEO Jim Meyer said the video strategy needs to dovetail with SiriusXM’s audio offering, and it’s meant to make the customer experience in that area much better. “We’re not going to be doing any TV shows.” SiriusXM executives say they want to first get Stern right and then look at what’s next. It seems like Sirius has been saying for years they are going to be rolling out a video component of Stern’s show. Meyer says he’s finally comfortable with the product that will be rolled out soon.
