Monticello Media Hires New GM


George Reed, owner of Monticello Media, has announced the appointment of Ralph Salierno to VP/GM of their Charlottesville, VA, stations (WCHV, WYCK, WHTE, WKAV & WZGN). Salierno has worked in several markets including Virginia Beach, Oklahoma City, Memphis, and most recently, Fredericksburg, VA. As part of the reorganization, Wanda Birckhead has been promoted to Director of Sales.

Reed says, “Ralph has a great track record and is a respected professional. We are thrilled to have him on the Monticello team.”


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