Comcast’s Xfinity brand has been selected to receive the 2018 Radio Mercury Awards “Radio Marketer of the Year” award in recognition of the significant programs they have implemented to support their suite of video, broadband, mobile, phone, and home security products and services that leverage the very best of radio. Xfinity is a 52-week advertiser in local radio and leverages DJ relationships to garner results.
RAB CEO Erica Farber said, “Xfinity and their agencies, Spark Foundry and Goodby Silverstein & Partners, have been and continue to be tremendous partners to the radio industry. Broadcast radio is proud to collaborate with them as they have truly unlocked the power of audio to drive results, and we welcome their continued innovative thinking and execution.”
Drew Horowitz, president and COO, Hubbard Radio, will present the Marketer of the Year award on behalf of the radio industry to Comcast at the 2018 Radio Mercury Awards on May 31 at The Cutting Room in New York City.
For more information regarding tickets log onto www.radiomercuryawards.com.