Longtime radio research executive Laura Ivey has joined Edison Research. She will direct various aspects of Edison’s audio and social media and also take a role in election research. Ivey, who has had a variety of roles at Arbitron and Nielsen dating back to 1996, most recently was Account Director for the Southeast region for Nielsen’s radio ratings.
Edison President Larry Rosin said, “Laura will be an outstanding addition to our team. She has a comprehensive understanding of the audio space and Edison’s clients will really enjoy working with her.”
Added Ivey, “Social science of the kind Edison produces is a particular passion of mine. I’m really excited to join the team there and help Edison’s efforts to serve its clients with quality data and analysis.”
