Classic Rock Gets The X-Factor


Westwood One is launching a new genre, “Classic Rock X.” on Forever Media’s WRQY (Rocky 96.5) in Wheeling, WV. The format was developed in conjunction with Forever and will soon be featured in more of their markets, as well as offered to the marketplace at large. Classic Rock X features a harder-edged music mix, with titles by AC/DC, Def Leppard, and Guns N’ Roses replacing titles from acts like the Doobie Brothers, the Eagles, and Bruce Springsteen. Classic Rock X also includes songs from Nirvana, Alice In Chains, and other mainstay 90s bands.

“We were excited by the opportunity to work with Westwood One to help develop a Classic Rock format for the ‘X’ generation, to include more 80s rock titles, and to create a format with energy,” said Jim Shields, VP Programming for Forever Media, Inc. “This format fills a void that radio can now offer to rock audiences aged 35 to 53 years old.”

Classic Rock X is offered as a Westwood One Local format, which provides affiliates with breaks that are customized with content from the local market and that are produced and delivered on the company’s patented STORQ2 platform, the updated version of which began rollout in the last year.


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