The ratings firm announced it’s launching a new set of reports for diary market subscribers called Diary Monthly Insights. The new reports, available to subscribers of PD Advantage and Arbitrends, will provide more details about diary listening behavior and trends.
The reports will give Nielsen clients access into each station’s specific diary keepers, and market rankers by specific ages across each phase and sample composition during the survey. Nielsen says the reports will also offer users a long awaited alternative to “extrapolations” of the monthly audience estimates, and are unique because they are not impacted by weighting.
Diary Monthly Insights reports will provide clients with both rankers and trends across a dozen demos and dayparts. It also provides station diary counts for each month, granular demographic details for the station’s top 10 diary keepers, as well as listening by specific age, zip code, and format.
Each client station that subscribes to PD Advantage and Arbitrends [where applicable] will be able to access these reports. Audio clients in all diary-measured markets, large and small, now have a new source of rich, timely information about their listeners’ tuning habits.
Nielsen Audio Managing Director Brad Kelly says it’s vital for radio stations to be able to detect changes in their listening audience as early as possible. “Radio stations require faster, more granular insights to understand their listeners. The Diary Monthly Insights reports are an advanced new tool offering users the programming edge that comes with a quicker, more discrete read on the radio-listening marketplace.”
Reports for stations will be available for their licensed stations at no cost, while reports for competing stations are available for a nominal fee.
