To help AMs and FMs on their path to success, Radio Ink presents the latest in a series of short podcasts focused on Hispanic radio in advance of the 2018 Hispanic Radio Conference, March 13-14 in Miami. In our second installment, RBR+TVBR Editor-in-Chief Adam Jacobson chats with Francisco Montero, co-Managing Partner of Fletcher Heald & Hildreth, on the importance of AM and FM radio during an emergency — including a hurricane, wildfire, flood, or blizzard.
Hispanic radio consumers have certainly had their fair share of such disasters in the last 12 months. How can the Hispanic broadcaster take a more active role in lobbying for things that are truly important for its listeners in an important time of need? From a Hispanic radio broadcasting company’s standpoint, what can they do on-air and, in the aftermath of a devastating event, on the streets in the communities they serve?
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