GMPT Media, the joint venture between Gen Media Partners and The Tacher Company, has signed Magnum.Media’s 16 Wisconsin radio stations to exclusive national ad sales representation.
Magnum.Media Founder, Dave Magnum, said, “We’re enthused about Gen Media Partners and Tacher joining forces. GMPT is bullish on radio and so are we.”
Joe Costello of GMPT added, “Magnum.Media started from scratch with just a license in 1991. Their steady growth is proof in the pudding that they know how to help their advertising clients grow because one is predicated upon the other. Magnum’s original goal was to stretch across the I90-94 interstate system from the shore of the Mississippi River to the shore of Lake Michigan and with their acquisition three years ago of four Milwaukee market stations they achieved it. GMPT Media is gratified at the confidence this solid family-owned company is showing in GMPT to help them drive revenues now and in the future.”
