Nielsen Now Offering Instagram Measurement

Nielsen has added Instagram-owned measurement into its Social Content Ratings platform. The launch marks the first time that Instagram will be measured and delivered by Nielsen’s syndicated social TV measurement solution. With the recent additions of Instagram and Facebook metrics, Nielsen’s SCR platform now offers insights across three of the biggest social media platforms—including Twitter.

“Every day, people come to Instagram to connect with and about their favorite TV shows and stars. We’re excited that Nielsen’s Social Content Ratings will now reflect the ongoing conversation about TV happening on the platform,” said Katie Faul, Director, Partnerships at Instagram.

“Networks are continuing to invest in social strategies to drive awareness and engagement around programs,” said Erika Faust, SVP Client Service, Nielsen Social. “Being able to provide both owned and organic analysis now gives clients and the industry a trusted source of syndicated measurement to understand the return on those investments and how they play a role in driving the overall social conversation about television.”