Tom Birch Joins Media Services Group

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Birch will join MSG as a director. He currently owns Lakes Media, a company with nine stations in southern Virginia and northern North Carolina. Birch also owned Opus Media Group and was the founder and CEO of Birch/Scarborough Research.

At its peak in the 1980s, Birch/Scarborough employed more than 1,200 people with offices in New York, Chicago, Los Angeles, Atlanta, and Dallas. The company interviewed over 100,000 persons per month in 260 markets and its client base included major radio broadcast groups such as Clear Channel, CBS, and ABC; leading national advertisers such as McDonald’s, Anheuser-Busch, and Delta Airlines; and major national advertising agencies such as BBDO, McCann-Erickson, and Ogilvy & Mather.

Media Services Group Managing Director Eddie Esserman said, “Tom Birch brings a wealth of industry, financial, and market research experience to Media Services Group. He has raised millions of dollars in investment capital, authored numerous business and financial plans, was involved in successful radio acquisitions and turnarounds, and built a major, industry-changing business. He will be an enormous asset. All of us at Media Services Group are thrilled to have Tom’s experience, perspective, and involvement in the industry on our team.”

Birch said, “With an excellent management team now running Lakes Media, I decided to leverage my available time as a broker and consultant. Through the years, I have worked with Media Services Group in successful transactions and have admired the integrity, intelligence, and experience of Media Services Group members. I am honored to join this elite group.”

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