The company is calling 360L “SiriusXM’s next generation of in-car audio entertainment.” The new platform will include products for subscribers via both satellite and streaming. 360L includes all 200-plus channels, and allows users to experience more personalized content. Subscribers will be able to make recommendations on their touchscreen based on their listening preferences, including SiriusXM On-Demand programming never before available in the dash.
An example of the new product would be a subscriber listening to one of Howard Stern’s channels live may be presented with the option of tuning in to Howard’s recent interview with Bono and The Edge of U2, which in turn may lead to a recommendation for SiriusXM’s The Spectrum channel.
SiriusXM with 360L, which will first be available on the Ram 1500’s Uconnect 4C NAV with 12-inch display with a SiriusXM All Access subscription, can also receive over-the-air updates to add features and functions that improve the user experience.