Freddy Rivera has been named Afternoon Drive Host for 102.9 Now, “Dallas/Ft. Worth’s Variety from 90s to Now,” effective February 5. Rivera will broadcast weekdays from 2–7 p.m. Rivera’s afternoon show will discuss the latest entertainment news and trends in pop culture. Rivera comes to 102.9 Now from 102.7 KIIS-FM in Los Angeles where he has hosted the late night show for the last four years.
“Freddy is an outstanding on-air talent and we are very fortunate to add him to our line up,” said Jay Shannon, Program Director for 102.9 Now. “Freddy is very much looking forward to calling DFW his home.”
Born in Los Angeles and raised in the Inland Empire, Rivera started his radio broadcasting career as an intern for Rick Dees.
