It’s called “CMA’s 2017 Country Music Streaming Study: The Way Forward To Drive Consumption.” The data will be presented in a session Wednesday, February 7, at 10 a.m. at the Country Radio Seminar in Nashville. The presentation includes an in-depth look at the role radio plays in how consumers use streaming as a platform for music listening. Over a nine-month period, more than 2,500 country music listeners were part of the research that included tracking music streaming behaviors on mobile devices, PCs, and laptops, in addition to quantitative research describing their attitudes and perceptions about streaming experiences and providers.
