Pedro González has been named Senior VP of Programming for iHeartLatino, a newly created position. González will report to Enrique Santos, Chairman and Chief Creative Officer of iHeartLatino, and Brad Hardin, Executive VP and GM for iHeartMedia’s National Programming Group.
González previously served as Vice President of Content for Univision Radio, where he was responsible for branding and content strategies across radio and all digital platforms. During his 13-year tenure at Univision, he also managed talent development for all radio brands and worked closely with Santos. His background also includes serving as Vice President of Programming for Uno Radio Group in his native Puerto Rico, where he oversaw the top three stations in the market. González began his radio career at 17-years-old as an on-air personality in Puerto Rico.
González will work closely with Santos and Hardin to oversee the iHeartLatino brand and programming strategy. He will assist in the recruitment of programming and on-air talent and will collaborate with iHeartMedia’s national and local sales teams to create and execute programming with partners. In addition, González will work with the National Programming Group’s Artist Relations department to plan and book talent for iHeartRadio Fiesta Latina, the annual mega-concert that celebrates the best in Latin music.
In September 2016, iHeartMedia joined forces with Santos to develop iHeartLatino, a Hispanic multi-platform initiative building on Santos’ profile within the Latino community and leveraging iHeartMedia’s reach of more than a quarter of a billion listeners monthly.
Gonzalez will be based out of Miami.
