iHeartMedia mobilized 26 radio stations across the nation and collectively raised more than $5.6 million during the annual Country Cares for St. Jude Kids national radiothon, December 7–8. The event encouraged listeners to pledge $20 per month to become “Partners In Hope” with St. Jude. The event was supported across iHeartMedia markets in conjunction with The Bobby Bones Show, and the $5.6 million raised this year marks iHeartMedia’s largest national campaign.
“The iHeartMedia radiothon program capitalizes on the power of storytelling and iHeartMedia’s unique role as a community medium to inspire and motivate listeners to action,” said Rod Phillips, iHeartMedia SVP of Programming. “We have a rich history of supporting St. Jude – which treats so many children living in the communities in which we serve – and we look forward to many more successful fundraising events in 2018.”
Participating iHeartMedia radio stations included WMZQ/Washington, DC; WAMZ/Louisville; WGAR/Cleveland; WKKT/Charlotte; WBWL/Boston; KTOM/Salinas, CA; WSIX/Nashville; KASE/Austin; KWNR/Las Vegas; WMIL/Milwaukee; WNCB/Raleigh; KTST/Oklahoma City; WQIK/Jacksonville; and KODA/Houston, among others. KEEY in Minneapolis and San Antonio’s KAJA air this week.