The Radio Advertising Bureau has hired Sharon Friedlander as its new VP of Insights, effective January 2. She replaces Annette Malave who is leaving the RAB to pursue other interests on January 11. Most recently, Friedlander served as partner/director at media planning agency MEC, with previous roles at Group M and OMD.
RAB CEO Erica Farber said, “We are extremely fortunate to have Sharon Friedlander join us at a time when insights and analytics have never been more important or more available for media, specifically radio. We’re delighted for Sharon to represent RAB throughout the research community, partner with RAB’s senior team, and to provide invaluable resources to RAB members.”