The deal is done: The merger of Entercom and CBS Radio has closed. The merger was announced in February, and the companies got DOJ approval after agreeing to divest stations in Boston, San Francisco, and Sacramento. The FCC gave its go-ahead on November 10. So what did Entercom CEO David Field tell his team?
CEO David Field said, “We are thrilled to officially close our transformational merger with CBS Radio and welcome their talented employees and iconic brands to Entercom. We look forward to capitalizing on our unique positions in sports, news, music, podcasting, live events, digital, and more to provide outstanding experiences for our listeners and compelling integrated marketing opportunities for our advertisers. We now have the scale and capabilities to drive meaningful growth and to compete more effectively with other media for a larger share of advertising dollars. We also look forward to helping to elevate the Radio industry, which remains massively undervalued by advertisers despite having emerged as America’s #1 Reach medium, delivering outstanding ROI to customers.”
WATCH DAVID FIELD TALK TO HIS TROOPS HERE