They’re getting one of the top sports talk stations in the country, WBZ-FM. The station also carries the New England Patriots, the Boston Celtics, and Bruins Hockey. This means WBZ-FM and Entercom’s WEEI-FM will continue to be fierce competitors in that sports-crazy city. Beasley had to give up Boston heritage station WMJX-FM and write a check for $12 million, which shows you just how powerful the sports station is in Boston.
Beasley CEO Caroline Beasley said, “Throughout Beasley Broadcast Group’s 56-year history, we have actively managed our station portfolio with the goal of serving the communities where we operate with the best local programming and brands, diversifying our operations, managing risk, and improving financial results. The agreement to add WBZ-FM to our portfolio addresses all of these strategic objectives as, upon completion, we will complement our already strong Boston market presence and content with the market’s best and most-listened-to professional sports programming.”
