Cumulus’ WKIM-FM in Memphis is the first station (that we’ve heard from) that has flipped to holiday music. With Christmas still 54 days away, the station is now called Christmas 98.9 and playing holiday favorites.
Market Manager Morgan Bohannon said, “We are really excited to offer a new and unique listening experience for the hundreds of thousands of people that enjoy non-stop Christmas music. ‘Christmas 98.9’ offers the River City an exciting choice as soon as you cross the bridge.”
