Gen Media Partners and The Tacher Company have formed GMPT Media, a joint venture that brings together the sales and management resources of both companies. Cherry Creek Media, a 53-station group, is the first radio partner to sign on for the collaborative ad sales representation.
Jonathan Brewster, Chief Executive Officer of Cherry Creek Media, states, “Gen Media Partners and The Tacher Company have delivered national revenue for Cherry Creek for more than 10 years. With GMPT, we get the best of both companies and exponentially increase opportunities for hitting our revenues goals.”
“I have often said that independent broadcasters need a new voice in representation and an ad sales partner that drives revenue by focusing on their localism and assets,” says Kevin Garrity, Chief Executive Officer of Gen Media Partners. “Greg Tacher and his team share that vision, and we are excited to partner with them and welcome Cherry Creek as the first radio group represented by GMPT.”
Joe Costello, of The Tacher Company, comments, “We are very excited about extending our relationship with Cherry Creek Media and the new opportunity our expanded company creates for independent broadcasters. We know radio builds unmatched relationships with their listeners and presents huge retail growth for our advertisers. This is as true as ever with Cherry Creek Media in their 12 markets and 53 stations.”
