Westwood One says it will partner with qualifying clients, to help them accomplish their business objectives. Nielsen will measure the R.O.I. for each campaign, which includes all media that run across the entire broadcast radio landscape, as well as Westwood One, by matching Media Monitors ad occurrences with Portable People Meter listening, Nielsen credit card data and in-store CPG purchase data from Nielsen Catalina Solutions.
If ROI is not positive, Westwood One will run no-cost supplemental media weight sufficient to deliver the guaranteed ROI. Additionally, because campaign creative influences 50% of sales lift, the commercial creative will be pre-tested and benchmarked against industry audio creative test norms to ensure consumer impact and resonance.
