That’s according to Deloitte’s 32nd Annual Holiday Survey of consumer spending intentions and trends released on Tuesday. Survey respondents intend to spend 51 percent of their budget online, compared with 42 percent in-store. In last year’s survey, online and in-store were equal at 47 percent.
According to the study, higher-income households are even more inclined to buy online: Those earning $100,000 expect 57 percent of their spending will be online, and 39 percent in-store. Online destinations are also widening the gap among places consumers plan to shop for gifts. This year, 55 percent of respondents plan to shop online for gifts, increasing its lead over mass merchants at 44 percent. Department stores are a distant third at 28 percent, down 3 percentage points from last year.
Read more about the survey HERE.