FORECAST 2018! Less Than One Month Away


On November 15, the smartest and most influential minds in broadcast and advertising will gather at the Harvard Club in New York for Forecast 2018 to predict and set in motion radio’s trajectory for the coming year. Using the most up-to-date, fresh data, our panel of top-level experts will share the trends and revenue opportunities that will guide you to where business growth will be found — and challenged — in the year ahead.

And there could be no more important time to have all the facts and data that will be presented at Forecast as you plan your year.

As “politics as usual” has become “politics quite unusual,” what have the changes and turmoil in Washington meant for the economy?

In the face of so many extremes — from stock market highs to heightened global and domestic concerns — how will these events impact the business climate, especially advertising expenditures, over the coming year?

Forecast’s opening panel of industry experts offer their prognostications on what’s in store for the country and media in the near- and long-term future, as well as what categories, platforms, and initiatives are most likely to generate the most revenue growth and expansion.

Erica Farber, president and CEO of the Radio Advertising Bureau, who will lead the panel as moderator, summarizes what attendees can expect to learn from the conversation. “We have a great team of experts gathered to help broadcast radio understand the implications of the political and economic landscape and how we can best strategize for a results-oriented and profitable outlook for radio in 2018.” 

Joining Erica for this data-rich look at radio revenue projections in 2018 are Chad Brown, president of Katz Radio; Tom Buono, CEO of BIA/Kelsey; Vincent Letang, EVP of global market intelligence at MAGNA; and Marci Ryvicker, managing director/senior equity analyst, Wells Fargo Securities.


Erica Farber is president and CEO of the Radio Advertising Bureau. She joined the organization in January 2012 as executive vice president. Before that she was the CEO of the radio consulting and Internet service provider the Farber Connection LLC. During her 15-year tenure at Radio & Records, Farber held various positions including COO, president, publisher, and CEO. She has held nearly every position in radio sales and management, including rising through the ranks at the Interep companies. During the early years of her career she held positions at KRTH-FM, KABC-TV, and KIIS-AM in Los Angeles. Her radio management career grew quickly when she was appointed GSM and then GM of WROR-FM in Boston in the same year. Her success then led to an appointment as VP/GM of WXLO-FM/New York.​


Chad Brown is president of Katz Radio, a division of Katz Radio Group, and a national expert in audio solutions. Brown has an extensive media sales background, serving in various roles across the media industry on both the local and national levels. As president of Katz Radio, he focuses on using Katz’s unparalleled national reach, industry insights, and innovation to help national advertisers connect with local audiences at scale. Before his appointment to his current role in 2006, Brown worked for more than 16 years at CBS Radio, most recently as VP/GM of WCBS-FM. During his tenure at CBS, he also served as director of sales, overseeing CBS’s six-station New York cluster, and GSM at WCBS-AM, one of the largest-billing stations in the country. Before his role at WCBS, he served as regional VP for the former CBS owned-and-operated national representation firm managing various regions, including New York, Chicago, Boston, Philadelphia, and Atlanta. Brown has held board positions at NYMRAD, the New York Market Radio marketing association, and served as chair of the Nielsen Advisory Council.​

Tom Buono is founder of BIA Financial Network and CEO of BIA/Kelsey. Since founding BIA Financial Network in 1983, he has overseen its acquisitions and growth into a diversified strategic and financial consulting and information firm and has been involved in the creation and management of BIA Capital Strategies, LLC, a communications industry investment bank; BIA Digital Partners LP, a mezzanine investment fund; and, most recently, BIA/Kelsey, to offer data, research, and services that provide an expanded and comprehensive view of the local media and advertising sector. He is viewed as one of the leading authorities on communications industry business values, investments and strategies. Over the course of his career, Buono has been involved in the valuation of billions of dollars worth of communications properties, has spoken on panels for virtually all the major communications industry trade associations, and has testified as a valuation expert in many communications disputes and before Congress.​

Vincent Létang is EVP of global market intelligence for Magna, overseeing the organization’s market research, forecasting, strategy, and advisory services. Magna has been the reference for monitoring and forecasting U.S. ad market trends for more than 30 years; its advertising forecasts are regularly used and quoted by Wall Street financial analysts. Létang joined Magna after six years as head of advertising research for IHS Screen Digest in London, where he launched Advertising Intelligence, an online service focusing on global television and digital advertising market trends. In 2010, Screen Digest was chosen by the Interactive Advertising Bureau (IAB Europe) to become market research partner for the completion of an Adex report on online advertising trends across Europe. In 2006, Létang also managed the seminal Screen Digest study leading to a report published by the European Commission: “Interactive Content and Convergence: Implications for the Information Society.” Before joining Screen Digest, Létang was a senior consultant in the media practice in BIPE Consulting in Paris for six years.​

Marci Ryvicker is a managing director, senior equity analyst at Wells Fargo Securities, covering the media sector with specific focus on diversified entertainment, broadcast, outdoor, and cable/satellite. Ryvicker began her career as a certified public accountant at PricewaterhouseCoopers, LLC. She earned her MBA degree from Harvard Business School and holds a BS in economics with a concentration in accounting from the Wharton School of the University of Pennsylvania. Ryvicker is a certified public accountant and a CFA charterholder. She is also a member of the CFA Institute, the New York Society of Security Analysts, the American Institute of Certified Public Accountants, and the New York State Society of Certified Public Accountants.​

Seating is limited — register today!

Forecast 2018
November 15, 2017
Harvard Club
New York


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