Will Consumers Spend More Money This Holiday Season?


Both the National Retail Federation and PwC predict happy holidays for the economy due to confidence from the American consumer. The NRF is forecasting holiday sales to grow between 3.6% and 4%, to about $680 billion. PwC projects a 6% gain in holiday spending as 83% of consumers PwC surveyed said they plan to spend, on average, $1,189 per person. Last year holiday spending totaled $655.8 billion, up 3.6% over 2015. This is good news for radio. Q4 is typically radio’s best advertising quarter.


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